VOICE
Mind your language
Our brand tone of voice and writing style is shaped by the need to connect with our clients and the principle of Smart Brevity. Smart Brevity is a communication formula built by Axios journalists. Say more by saying less.
The tone of our voice
Here are the words that define and shape our tone.
Tenacious - we persist
Confident - we know what we are doing
Empathetic - we share your feelings
Relatable - we get you, and you get us
We follow the AP Style Guide, but for more details and grammar rules, download our Style Guide here. The Style Guide helps ensure that everyone involved in representing our brand, from writers and social media managers, maintains a consistent and cohesive language and tone. By adhering to the guidelines outlined by our tone of voice and Style Guide, our brand presents a unified and professional image to our audience, strengthening our identity and messaging across various platforms.