This digital brand guide is best used on a desktop device.

TYPOGRAPHY

Fonts that give our brand a distinct voice

Our carefully selected typefaces not only enhance recognition but also convey our brand’s professionalism, innovation, and approachability.


Beyond words

Typography is more than the arrangement of letters; it’s the tone of our voice, shaping how our brand speaks to the world. At Walker & Dunlop, the interplay between serif and sans serif fonts reflects our unique story — where tradition meets innovation.

Our headline font, a classic serif, embodies sophistication and heritage. It speaks to the foundation of trust we’ve built over the years, grounding us in our rich history. In contrast, our body copy uses a clean, modern sans serif font — symbolizing our forward momentum and technological evolution. This balance between the two mirrors who we are: a company deeply rooted in expertise, yet agile and future-focused.

Together, these typefaces ensure that every word, whether on a webpage or in a presentation, feels intentional and aligned with our brand identity — conveying professionalism, clarity, and a sense of purpose.

Primary

Aa

Bauer BODONI STD

Family

Bauer BODONI STD BOLD

Bauer BODONI STD regular

Bauer BODONI STD BOLD italic

Bauer BODONI STD Italic

characters

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890±!@#$%^&*()

Aa

Brandon Grotesque

Family

Brandon Grotesque BOLD

Brandon Grotesque Medium

Brandon Grotesque regular

Brandon Grotesque Light

characters

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890±!@#$%^&*()

Download fonts

WEB

Aa

Libre Bodoni

Family

Libre BODONI BOLD

Libre BODONI semi bold

Libre BODONI medium

Libre BODONI regular

characters

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890±!@#$%^&*()

Aa

Brandon Grotesque

Family

Brandon Grotesque BOLD

Brandon Grotesque Medium

Brandon Grotesque regular

Brandon Grotesque Light

characters

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890±!@#$%^&*()

Download font
Download font

MICROSOFT AND EMAIL FONTS FOR W&D EMPLOYEES

Aa

Times New Roman

Family

Times New roman BOLD

Times New roman Regular

Times New roman Bold italic

Times New roman Italic

characters

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890±!@#$%^&*()

Aa

Helvetica

Family

Helvetica BOLD

Helvetica Medium

Helvetica Light

characters

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890±!@#$%^&*()

Download font
Download font

Typography Example

Header title

Sub-Header

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.


URL FORMATTING

The URL for Walker & Dunlop should adhere to the following guidelines:

  • Use title case for WalkerDunlop.com
  • Do not add www. before the URL
  • Use the light blue color unless it causes a design or budgetary concern
  • Brandon Grotesque Medium should be used for the font
  • The tracking should be set to 0

WalkerDunlop.com