LOGO
A signpost in every brand interaction
Our logo isn’t just a mark — it’s a bold declaration of who we are. As the most immediate and recognizable visual cue, it serves as a constant connection to our brand, guiding clients through every interaction and reinforcing trust at every touchpoint.
Logo and visual identity
Our logo is more than just a design; it’s a reflection of the principles that shape our business. Its simplicity speaks to our focus on precision, professionalism, and intentionality — qualities that resonate throughout every client interaction. From the first glance to the final handshake, it embodies our commitment to delivering thoughtful, effective solutions.
As guardians of our brand, this guide ensures that every expression of our identity — whether on-screen, in print, or in person — aligns with our core values and strengthens the relationships we build along the way.
Color and scale
The W&D logo should be white on darker backgrounds and dark blue on lighter backgrounds. It should be 20px in height on web, or a minimum of 1.5" wide in print.
Clearspace
Clearspace around the logo is equal to the cap height of the "W".
Improper usage
Do not rotate the logo.
Do not squish, squash, or stretch the logo.
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Do not alter the colors outside of the primary color palette.
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Do not alter the proportions.
