This digital brand guide is best used on a desktop device.

headshots

Connecting our people with clients

A great portrait captures more than just a face — it reflects the character, confidence, and identity of the individual.


Portrait photography

Portraying our people in a visually compelling manner fosters deeper personal connections with our brand. We recognize that first impressions matter — our appearance shapes how clients perceive us, making the quality of our headshots a vital component of our overall identity.

Each portrait reflects not only the professionalism and expertise of our team but also the values we stand for: integrity, collaboration, and approachability. By showcasing our individuals with care and thoughtfulness, we communicate our commitment to excellence and establish an immediate sense of trust and rapport with clients.

Portrait Style


COMPOSITION / LIGHTING

  • Neutral gray gradient backgrounds
(light, medium, dark)
  • Use of a ring light to enhance eye intensity
  • Centered composition with a straight-on perspective
  • Avoid extreme close-ups; include a portion of the chest and shoulders for context against the background

FACIAL EXPRESSION SPECIFIC

  • Friendly expression with a subtle smile — not overly pronounced
  • Natural and relaxed appearance
  • Confident yet approachable demeanor
  • Genuine, authentic representation of a hardworking individual