A reflection of who we are and what we stand for

A thoughtfully crafted color palette

Our color palette is more than just a collection of hues — it’s a visual language that conveys the spirit of Walker & Dunlop. Every shade plays a role in expressing who we are, from the confidence we inspire in clients to the innovation we bring to every project.

Together with typography, these colors create a cohesive identity that reflects our values, energizes our brand, and strengthens the trust we build with partners and clients alike.

Our blues are the cornerstone of our visual identity, signaling both trust and innovation. Dark blue, a color often associated with professionalism, stability, and authority, reflects the expertise and reliability we bring to every client relationship. It grounds our brand, reinforcing the confidence we aim to instill in those we serve. In contrast, the light blue symbolizes forward-thinking, energy, and creativity, reminding us that innovation drives us forward and ensures our solutions stay ahead of the curve. Together, these blues create a dynamic balance — rooted in tradition yet ready for the future.

Accentuating this palette is coin, a copper tone that introduces warmth and sophistication, subtly evoking the value and integrity we uphold. Complementing it is a soft beige, representing our deep roots and commitment to building something lasting. These accent colors add depth and nuance, supporting the blues while creating a well-rounded visual experience.

Every color choice reflects who we are and what we stand for — creating a brand that feels both familiar and fresh, established yet innovative, trustworthy yet bold.