Our BRAND portal
It starts here – everything you need to bring the W&D brand to life.
The Walker Way: It's not just our path but our promise —fueling our drive, nurturing our spirit of care, fostering collaboration, and encouraging us with the resolve to excel.
As our landscape evolves, so does our brand; our history is our foundation, our growth, and a testament to our simple yet profound commitment to progress and excellence.
Through these pages, you're invited to explore the essence of our identity — the visual and verbal threads that weave the fabric of our story.
It's a tale of reliability and innovation, of honoring
our past and embracing the future with a design that speaks to our relentless pursuit of clarity, connection, and trust.
Walker & Dunlop Terms of Use
Walker & Dunlop’s Trademark Guidelines (the “Guidelines”) have been created to help our employees, clients, and other authorized third parties (collectively, “You”) understand how to use W&D’s brand assets correctly, including W&D logos, trademarks, service marks, and any other word, name, phrase, image, or other designation that identifies the source or origin of any of W&D’s products or services (“Walker & Dunlop Brand Assets”). You are permitted to use the Walker & Dunlop Brand Assets only in accordance with these Guidelines and the W&D Style Guide above. Any use of the W&D Brand Assets contrary to the Guidelines or Style Guide is prohibited. Walker & Dunlop reserves the right to revise or update the Guidelines and Style Guide at any time in its sole discretion.
The Walker & Dunlop Brand Assets are valuable W&D intellectual property. By using or making reference to any Walker & Dunlop Brand Asset, you agree to comply with the Guidelines and the W&D User Terms of Service. You also acknowledge that Walker & Dunlop is the sole owner of the W&D Brand Assets, agree not to challenge or interfere with Walker & Dunlop’s rights in its Brand Assets, and agree that all goodwill derived from use of the W&D Brand Assets inures only to the benefit of Walker & Dunlop. We may review use of our Brand Assets at any time, and we reserve the right to terminate or modify any permissions granted by Walker & Dunlop.
If you have a separate written agreement with Walker & Dunlop, that agreement may include different or additional terms concerning the use of the W&D Brand Assets. If so, please follow the specific guidelines in your agreement as well as these Guidelines. To the extent these terms differ, the specific guidelines in your agreement will control.
Walker & Dunlop Brand Assets
For purposes of clarification, the Walker & Dunlop Brand Assets include both registered and unregistered trademarks and service marks of Walker & Dunlop, including the Walker & Dunlop word mark, the Walker & Dunlop vertical logo and horizontal logo, and other Walker & Dunlop slogans and taglines. Walker & Dunlop, the Walker & Dunlop logo, and combinations thereof are trademarks of Walker & Dunlop, Inc. and may be registered in the United States and/or other jurisdictions.
How to use (and how not to use) Walker & Dunlop brand assets
You may only use the W&D Brand Assets in the most current form provided by Walker & Dunlop in the W&D Style Guide above and in accordance with these Guidelines, including the do’s and don’t’s outlined below:
- Do not use the Walker & Dunlop Brand Assets as part of any of your own trademarks, logos, company names, icons, product or feature names, domain names, social media handles, or avatars. For example, do not physically combine or intermingle any W&D Brand Assets with your own trademarks or logo; they must remain separate.
- Do not modify the W&D Brand Assets in any way, including by changing any colors or dimensions, obstructing or printing over any part of the asset, or adding your own design elements.
- When you are designing your own website and marketing materials, do not imitate the distinctive look and feel of any of Walker & Dunlop’s website, apps, logos, trade dress, slogans, taglines, color scheme, icons, or marketing materials. Also, do not register or use a domain name that incorporates “Walker & Dunlop” or any confusingly similar term in the domain name itself.
- Do not use any Walker & Dunlop Brand Asset in a damaging or derogatory way, or in connection with any social media or website that violates any law or Walker & Dunlop’s Terms of Service.
- Trademarks are adjectives; be careful when using any Walker & Dunlop trademark in text. Refrain from using any Walker & Dunlop trademark as a noun or verb, or in a plural or possessive form. For example, you can use the Walker & Dunlop trademark as an adjective followed by the appropriate noun identifying the relevant product or service (e.g., “the Walker & Dunlop® commercial real estate and financial advisory servicer”).
When you reference Walker & Dunlop, your reference must clearly and accurately indicate your relationship to Walker & Dunlop.
Do not use the Walker & Dunlop Brand Assets in a way that suggests or implies sponsorship or endorsement by Walker & Dunlop, or any affiliation with Walker & Dunlop, including but not limited to making the Walker & Dunlop Brand Assets larger or more prominently placed than your own house brand or trademark.
If you have questions about these guidelines or proper use of the Walker & Dunlop Brand Assets, please contact the marketing department at brand@walkerdunlop.com.